Why you should integrate social media into a mobile application?

There’s a good reason why businesses are investing in a mobile applications today. A well-designed and functional mobile application delivers an excellent brand experience to users, offering companies more opportunities for educating and engaging their target audiences. But to make the most of mobile development, businesses need to bring social media into the equation.  

If your app doesn’t include social media buttons, you’ll be missing out on incredible opportunities for increasing your brand’s visibility, growing your audience and generating more quality leads.

Here are 5 good reasons why integrating social media will keep your business on the leading edge of your industry and way ahead of your competition.

1. Social media enable greater app functionality

A social media integration inside your app can greatly enhance its functionality. A mobile application like Instagram has redefined the way brands can take advantage of social media networks. Instagram has a social media platform integrated seamlessly into its setup – for example, users can log into the app using their Facebook account and share Instagram-filtered pictures on social networks such as Facebook, Twitter, Tumblr, and Flickr.

Some apps use social media integrations even further. Consider dating apps like Tinder. Tinder pulls data from Facebook when users log into with their accounts to show mutual interests and friends with matches.

In both cases, social media integration elevates the functionality of these apps and delivers a fantastic user experience. Such integrations can be used by companies to enable a rich selection of features: adding a product to a wishlist, re