Videobeat - Case Study
Video marketing has been on the rise in recent times. Content sites such as YouTube have grown tremendously and have gained the attention of internet users. Projects like Videobeat are the answer to the growing needs.
Challenge
Videobeat is a full-service video marketing agency based in Hamburg, Germany, that enables users to track the performance of video campaigns. Their data-driven approach to video marketing leads the company to the point then they needed our support in the development of their own tracking & analytic tool.
That’s is how the Concise Software team supports Videobeat in creating and developing “Videobeat Analytics”. This solution shows users the current and fully transparent performance of their TV campaigns thanks to advance data processing, a unique attribution algorithm, and a user-friendly interface with a real-time dashboard.
Videobeat at a glance
Videobeat is a video marketing agency based in Hamburg, Germany. The tools produced by Videobeat allow a very transparent study of the viewership of individual video campaigns in different channels.
Their data-driven approach to video marketing leads the company to the point then they needed our support in the development of their own tracking & analytic tool.
It is a great honor for Concise Software to be a part of this project. Videobeat is an innovative platform that will allow video marketers to better measure the effectiveness of their efforts. Advanced data processing is something that works perfectly in Videobeat – we were responsible for creating this platform for our client.
What we have done
- Preparation of the analytical platform – we created the framework of the service for Videobeat users
- Connecting the algorithm to the tool – we made sure the whole thing worked properly
- Platform design – we made sure that the service was user-friendly and intuitive
- Preparing the whole using Vue.js / Python / Django – we used the newest technologies to create a fast running platform
- Bug fixes – we made sure that all bugs were fixed.