Kununu / XING - Case Study

Social media is not limited to just Facebook, Twitter, Instagram, TikTok, and others. Social Media also means specialized services that bring together people interested in a professional career. 

 

The dynamic labor market makes us want to know if the company we are going to work with has a good reputation. We also want to learn about the experiences of former or current employees. Everybody can do that thanks to Kununu, a leading company in German-speaking countries.

KUNUNU at the glance

Kununu was founded in 2007 by Martin and Marek Pareda and aimed to promote a policy of transparency in the labor market. In 2013, the platform was absorbed by Xing AG. The brand is available in foreign markets: Kununu also provides its services in the United States. In the 10 years following Kununu’s launch, 1.5 million opinions on companies have been recorded. On Kununu you can find a specific job and company salaries, reviews, interview questions, and more – all posted by employees for employees.

Two apple monitors on which the Kununu website is displayed

Challenge

Kununu had to move to a new web platform and fix a few bugs. In addition to that, it was necessary to create new landing pages and implement new functionalities for client. Thanks to those changes it provided its users with improved performance and comfort when using the service.

Two Apple monitors on which the Kununu website is displayed

What we have done

The results & technology

 

Business KPI’s:

  • +30% faster loading time compared to old frontend
  • 16% user registration increase

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Client

Kununu

Market

Germany, Austria

Platforms

Frontend