One Connect by Panasonic (AUPEO!) - Case Study
The challenge
We had the pleasure of participating in the creation of the first-ever vehicle-centric marketing and content delivery platform to connect drivers directly with brands they trust in.
Our team worked on AUPEO! by Panasonic – personalized radio which brings a personal listening experience to the road. Nowadays AUPEO! is one of the main parts of Panasonic Automotive’s One Connect SM, the platform that Panasonic’s Personal Radio by AUPEO! content service is built upon. This is the most innovative content delivery platform to date.
AUPEO! is a leading provider of personalized audio for internet-capable hardware devices — with a special focus on in-vehicle applications. AUPEO! offers radio stations that compose a unique stream of music, news, traffic, weather and other content for listeners. It is available for iOS, Android, Windows, and select consumer devices such as Samsung Smart TV alongside in-car integrations.
By extending the One Connect platform, Panasonic Automotive adds an even more sophisticated level of interaction by seamlessly providing relevant messages to the driver.
One Connect is available to auto manufacturers to add as an audio integration feature that allows them to connect with drivers through their infotainment systems. For example, notifications on software updates, service reminders and other messages can be seamlessly integrated into vehicle audio at convenient and unobtrusive times for the driver.
“This is the future of OEM communication with their customers. The vehicle remains the number one listening location for most consumers, and now – for the first time ever – brands are capable of transmitting targeted information directly to an engaged audience.”
– David Taylor, chief executive officer and managing director of Aupeo, GmbH
One Connect & AUPEO! at a glance
AUPEO! Basic offers personal, mood (such as energetic or melancholic) and artist stations and is supported by advertising (ads) while the premium version enables higher quality streaming, access to all AUPEO! stations and is free of ads.
You can also share your AUPEO! profile across all devices to create your personal music DNA with your favorite songs and preferred radio stations.
The platform allows auto manufacturers to create their own user experiences and user interface designs for all on-board and connected audio content to meet their brand needs and best practices. With the addition of CRM capability to the One Connect platform, manufacturers can now also tailor customer service options to individually connect with, understand, and engage their drivers.
The results
We have expanded car-audio systems for various carmakers, for example, developing integration for Volkswagen cars based on MirrorLink technology. We also partnered with Ford’s AppLink system, Pioneer AppRadio, and Qualcomm AllPlay to bring AUPEO! and similar apps to their ecosystems. We have also been working on concepts to expand the audio streaming platform to other areas of Panasonic’s business beyond the automotive sector.
The Concise Software team has worked with Aupeo in a professional and flexible way and has been a key part of the successful launch of our products.
David Taylor, CTO Aupeo GmbH
At present, the AUPEO! by Panasonic project is being continued as OneConnect. OneConnect is available for auto manufacturers to add as an audio integration feature that allows them to connect with the driver through their infotainment systems.