Ars Electronica Center Facade - Case Study
The challenge
Concise’s challenge was to help depict artistic and socially relevant content in a public area on a building facade, in contrast to the predominantly commercial use of such displays.
It was envisaged as an amazing spectacle of light – a delightful illumination appearing on the walls of the “Museum of the Future.” This was going to be the largest lighting facade of its kind in Europe, which would also reduce energy costs as well as lower expenses for repairs and maintenance.
All of this, while still being an interactive means of artistic expression. The main idea was simple – to turn 5,100 square meters of glass skin on the building into an interactive visual show starring light, and to showcase other possible uses for public areas in smart cities.
Ars Electronica at a glance
The Ars Electronica Center in Linz is known as the “Museum of the Future”. The main mission of this institution is to facilitate the general public’s encounter with new media and virtual reality using interactive forms of expression. Lighting facades are one of the most impressive tools for expressing the artistic spirit in a modern way.
cc: Urban Entropy by Dietmar Offenhuber, Ars Electronica
The results
This project needed a specific development environment, created to simplify the creative process by using commonly available tools. As a free application, it is easy to use for an artist, controlled straight from their own computer.
What the audience sees on the screen is an interactive series of 0s and 1s that constantly undergoes reordering, breaking down and reassembling into new formations over and over again.
Ars Electronica
2015
Modern Art
Austria