Red Bull Mobile Collect
Making Red Bull interactive
Red Bull MOBILE Collect was our first totally high-energy project. Our focus went towards the creation of systems implemented for two applications: iOS and Android.
The applications helped people in collecting ‘energy’, which they could trade in for prizes such as gadgets, free event tickets or bonuses for Red Bull MOBILE.
Energy was collected in a number of ways: by entering codes from cans of Red Bull, using a phone with Red Bull MOBILE, attending Red Bull events, acting on social networks or by inviting friends to the programme.
Our aim was to create applications which behave in the same way, no matter what device they were on. We were responsible for project analysis and implementing a graphic project into a working application using advanced and extensible programming constructions. We also performed first customer, functional and UI tests.
Red Bull Mobile at a glance
The Red Bull Media House GmbH is a full subsidiary of the Red Bull Group, producing and distributing content for print, television, computers and smartphones.
Android on Google Play
The success of the Red Bull MOBILE Collect project led to high app download rates and many satisfied customers. Application was available in iTunes and Google Play Store
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